With ever increasing pressure on budget and time, testing the appeal of a new product or service, enhancement or line extension, before launch, can give rise to concerns over research quality. Whether you need to provide proof to retailers to secure shelf space, justify further investment in product development, or quickly come up with the next big thing, you need to be confident in the innovation decisions that you’re making.
Concept Express™ enables you to make faster decisions on product and service concepts prior to launch – for less budget and without compromising on quality. It is an agile concept testing service with fully automated real time results and comprehensive analysis.
Designed by Harris industry experts, based on decades of know-how; we are there to support you at every step, making it easy and giving you total confidence you’re asking the right questions of the right audience to get the insight you need.
Launch within hours and test up to eight concepts monadically, across a general or targeted population, and see instantly how they’re being rated using our real-time online infoboard. Benchmark your concepts so you know what ‘good’ looks like and whether you have a winning concept.
Concept Express™ means you can make smart, impactful decisions faster and more cost effectively.
Concept Express works alone or alongside our agile packaging testing service, PackTest Express. Design, approach, and dashboard similarities create an easy to use solution for a systematic testing programme.
“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay
“Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.” Customer Insights Manager – UK High Street Bank
An agile concept testing service with fully automated results. Make faster decisions on product and service concepts
PackTest Express is an agile, automated packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.