Harris 24


Get answers to your business questions within 24 hours
We’ve all experienced situations where deadlines are cut, an urgent request needs answers tomorrow, or decisions need extra validation without much budget. Harris 24 is for those moments when you need to canvass consumer opinion from nationally representative populations to targeted audiences, quickly and cost effectively.

  • Ultrafast high quality insights from up to 5000 consumers
  • Real time data access via an analytics platform with exportable outputs
  • Reach of 13+ million global consumers across 50+ markets via the Toluna community
  • Pre-qualified consumers on 60+ demographics/profiles + custom targeting
  • Up to 50 questions per survey
  • Easy survey duplication for multiple audiences/markets
  • Harris expert survey design support included. Additional request services: translations, data tables, open end coding, specialist weighting, ppt report

You can launch a survey whenever you need to. Harris 24 is a flexible & speedy alternative to omnibus surveys. You can also use your own customer sample.

Interested in using Harris 24 for your next research project? Want a quote? Complete the form opposite and the Harris 24 team will come back to you directly with an estimated cost for your next project.


Audiences profiled include:

  • Main store chain shoppers
  • Online shoppers
  • Owners of certain car brands
  • People with specific medical conditions
  • Specific banking customers
  • Those who plan to buy a mobile/tablet/desktop
  • Social network users
  • Specific media/entertainment consumers
  • Video gamers
  • Luxury product buyers
  • Sports players and gym goers
  • Frequent travellers
How clients have benefited from Harris 24:

    • Health and Nutrition U&A insights
    • Supermarket shopper behaviour
    • Public opinion on weekly events for a TV programme
    • Banking trust and confidence
    • Opinions on economy, society, environment and politics
    • Reactions to breaking news and politics
    • Price and promotional testing
    • Communications pre-testing
    • Product/service concept/proposition testing
    • Post event customer experience
    • Name testing


How we’ll work with you to ensure survey success:

  1. As usual, tell us your aims and scope and any headlines you need
  2. Our research and sector experts provide consultancy and support throughout your project
  3. We’ll confirm the price – it will be cost effective
  4. We design and script a tailored survey for you to ensure you meet your objectives. Based on 20 question types including single and multiple code, grid, open ended, ranking questions and video/images
  5. If required we will translate your survey for you
  6. We can easily duplicate the same survey to multiple audiences and/or markets and launch them cost effectively
  7. We launch the survey to your audience of interest
  8. Results directly feed into an automated real-time analysis and reporting tool – this allows you to get an immediate read on your story
  9. You’ll receive data in real time. In many surveys additional weighting won’t be needed, but if you need something specific we can apply it for an additional fee; your results will take a little longer. Additionally, we can code open ended verbatims, provide data tables, or our experts will provide insight interpretation/a report for you; price on request
  10. In addition, we can present the results to you in person or via a web meeting




Information Sheet

  • Harris 24image

    Harris 24 is especially for when you need answers fast from the general population. 1000-2000 responses can be achieved in less than 24 hrs

Latest Harris 24 Blogs


Shock horror! Base rates go up by 0.25% – we weren’t expecting that!

For the last couple of months the Bank of England has been preparing all of us for today’s 0.25% increase so it shouldn’t have come as a shock that the base rate has increased, but what does it actually mean to the general public and more importantly people with mortgages which are now more expensive to service per month?... Read More


Increased credit limit, responsible lending or malpractice?

The on-going uncertainty of Brexit, Interest Rates and our depreciating currency took a backseat as we returned from the Bank Holiday weekend. Instead, the media served us a plat du jour the last couple of days on how credit-card firms have automatically increased credit card spend limits...... Read More


Bread, milk and … a mortgage?

The main supermarkets each receive a big share of our weekly spend, so what makes regular grocery shoppers reluctant to become customers of supermarket banks too? To understand this landscape, the financial services team at Harris Interactive conducted a short survey using Harris 24.... Read More


Meal Deal or No Deal?

Rip Off Britain teamed up with Harris Interactive to explore their viewers' concerns about supermarket meal deals, questioning a thousand consumers to discover what they really think about lunchtime meal deal offers... Read More


Confidence you can bank on

In whom does our confidence lie when it comes to the current economic outlook? And specifically, who do we think is responsible for the current economic outlook in the UK? Harris Interactive has tracked some of these questions over a number of years now and we recently asked these questions again to a sample of 1,952 individuals in the UK.... Read More


Smart Meter Attitudes

With so many Smart meters still to install and widespread coverage in the news and other media recently of negative experiences amongst some households, Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed. ... Read More


Facebook fake news campaign in UK press

With increasing numbers of people sourcing news content through social media, Facebook has become one of the main channels through which fake news can ‘go viral’ and reach huge audiences. Harris Interactive decided to launch a Harris24 poll on May 10 to measure the impact the Facebook campaign about fake news in the UK press.... Read More