Do you need to know how effective your advertising is once you put it on air? You can use our agile solution to measure its impact immediately after the launch, throughout the lifetime of the campaign or measure its overall effectiveness once your campaign finishes.
Our post-launch tracking solution uses standard measures such as recognition, brand and product linkage, likeability, emotional involvement and call to action. In combination with our brand health (hi brands®) model and brand perception ratings, you can see what impact the campaign had on your core brand measures and perceptions. It is fast, agile, and easy on your budget.
Rapid to deploy, core KPIs can be reviewed immediately; with full report delivered within a week after launch.