Brand Health

Assess your brand’s health vs. category competitors with our proprietary Hi BrandsTM model, combining your current equity with your brand’s future relevance and vitality. Assessment can be done as a moment in time or via ongoing tracking.

Ensure your brand is fit for the future and to fight competitive threats with this unique approach to brand health measurement. As consumer expectations of brands evolve at pace and market disruption continues, a strong brand today does not automatically equate to future success.

Hi brands™ by Harris Interactive looks beyond brand equity and past performance with added emphasis on the future relevance and vitality of your brand, including a sense of belonging and excitement.

Powered by the perfect fusion of expertise and technology

Hi brands™ is highly actionable, providing a granular and diagnostic view of your brand and category competitors’ relative strengths, weaknesses and shifting positions over time; so you can take impactful decisions faster to ensure the future health of your brand and in-market success.

It offers brand managers and marketers a better perspective than traditional static measures. It can be used alongside or integrated with your existing brand tracker and it can be linked with category needs and brand perceptions to give a totally holistic view.

Developed with Aston Business School and finalist in the MRS best innovation awards, this compelling brand health measurement model is delivered at the speed your business demands through the perfect fusion of expertise and technology.

Find out more

To deliver a step change in your brand’s health contact our experts today to:

  • find out more about the hi brands study
  • get your brand added to the next wave of research
  • ask for your category data we hold
  • talk to us to explore if the framework can be incorporated into your existing brand tracking programme.
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Further Information

  • hi brands™image

    Harris Interactive has developed a brand health management framework, hi brands™, which uniquely offers a forward-looking measure of brand sustainability.