Buzz Report

For the past 8 years, the Harris Buzz Report has been conducted monthly to establish the levels of buzz surrounding the latest news and product releases within technology, media and entertainment – based on a nationally representative sample of GB residents aged 16-64. Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.

The all new Buzz offers more
We’ve overhauled the design and functionality of the output which now includes data on every single news item we’ve covered over the past 8 years, with additional information such as the brand covered, sector and date measured – all of which can be searched and sorted in the Excel format.

It can help in the following ways:

• Benchmarking the cut through of new releases among the GB public
• Benchmarking the excitement and discussion buzz created
• Benchmarking within sector/product and across sectors

The latest issue deals with the following topics and is free to download on the link below:

Buzz – Wave 95,January 2019 (.xlsm file)

  • Aquaman Movie
  • Borderlands 2 VR video game (Virtual Reality version)
  • Bumblebee Movie
  • Doctor Who New Year’s Special episode
  • Epic Games (creator of Fortnite game) launch the Epic Games Store
  • HMV falls into administration
  • Luther series 5
  • Mary Poppins Returns Movie
  • Netflix launches new interactive episode of Black Mirror, called ‘Bandersnatch’
  • Spiderman: Into the Spider-Verse Movie
  • Super Smash Bros. Ultimate video game
  • The 2018 Game Awards
  • YouTube’s ”Rewind 2018” video becomes the site’s most disliked video ever

Latest Reports

  • Harris Buzz Wave 95image

    This wave the sad news about HMV topped our familiarity buzz, with two thirds of the GB audience stating they are familiar.

  • Harris Buzz Wave 94image

    The launch of PlayStation's retro console (Classic) tops the awareness poll this December. Results from a study for the Gambling Commission revealing a shocking finding ...

  • Harris Buzz Wave 93image

    Lewis Hamilton's title win and video games Call of Duty: Black Ops 4 and Red Dead Redemption 2 are the topics that have generated the highest levels of discussion among the GB audience this November.

  • Harris Buzz Wave 92image

    Killing Eve premiering on BBC One & Three, Apple's latest innovations and FIFA 19 are the most exciting topics from our Buzz poll this month.

  • Harris Buzz Wave 89image

    The kick off of the FIFA 2018 World Cup is a clear leader for awareness this July.

  • Harris Buzz Wave 88image

    The GDPR data privacy regulations coming into force in the UK tops our awareness ranking in June, closely followed by this year's Eurovision Song Contest.

  • Harris Buzz Wave 84image

    The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.


  • Steve Evans
    Sector Head, Technology, Media, Telecoms & Entertainment
    Steve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events.