For the past 8 years, the Harris Buzz Report has been conducted monthly to establish the levels of buzz surrounding the latest news and product releases within technology, media and entertainment – based on a nationally representative sample of GB residents aged 16-64. Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.
The all new Buzz offers more
We’ve overhauled the design and functionality of the output which now includes data on every single news item we’ve covered over the past 8 years, with additional information such as the brand covered, sector and date measured – all of which can be searched and sorted in the Excel format.
It can help in the following ways:
• Benchmarking the cut through of new releases among the GB public
• Benchmarking the excitement and discussion buzz created
• Benchmarking within sector/product and across sectors
The latest issue deals with the following topics and is free to download on the link below:
Disney and Marvel's latest blockbusters top our familiarity buzz this month, with around 7 in 10 of the GB audience stating they are familiar with Dumbo Movie, and 6 in 10 with Captain Marvel Movie.
It's awards season and this year's Oscars and Brit Awards top our familiarity buzz for March, with around 7 in 10 of the British public stating they are familiar.
This wave the sad news about HMV topped our familiarity buzz, with two thirds of the GB audience stating they are familiar.
The launch of PlayStation's retro console (Classic) tops the awareness poll this December. Results from a study for the Gambling Commission revealing a shocking finding ...
Lewis Hamilton's title win and video games Call of Duty: Black Ops 4 and Red Dead Redemption 2 are the topics that have generated the highest levels of discussion among the GB audience this November.
Killing Eve premiering on BBC One & Three, Apple's latest innovations and FIFA 19 are the most exciting topics from our Buzz poll this month.
The kick off of the FIFA 2018 World Cup is a clear leader for awareness this July.
The GDPR data privacy regulations coming into force in the UK tops our awareness ranking in June, closely followed by this year's Eurovision Song Contest.
The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.