This research community enables a global publisher to properly understand the audience of their titles in order to inform book content, branding and positioning. Our research has had direct impacts on books in stores... Read More
Our client, a UK charity, was looking for an all-year-round research tool to test ideas with their core supporter segments in different ways, and to create stronger brand affinity with the supporters.... Read More
Gearing Up for 2020-21 – Football fans’ views on the impact of COVID-19 and football sponsorship
Harris Interactive and Toluna used Toluna Quicksurveys to explore how UK football fans are responding to existing and predicted changes in the game.
Assess your initial communication messages and creative ideas amongst your consumer audience more rapidly and cost-effectively than ever before.
Consistency of measurement and ease of interpretation – our solution makes your communication and creative development programme more efficient.
Recorded at The Science Gallery in London, on 3rd October 2019, we showcased how we’re helping leading brands take their New Product Development projects to the next level. With case study presentations and interactive round-table discussions there was plenty to cover at the event.
A taste of ITWP’s #agilityparadox19 June 2019 – The Berkeley Hotel, London. Harris Interactive UK and Toluna were joined by more than 130 marketing and research professionals, and guest speakers from Coke, HSBC and Reckitt Benckiser to explore the agility paradox.