Harris Interactive has extensive experience in the packaging sector, working for some of the large global names in the sector.
We understand the major factors shaping the market today with sustainability, single use plastic, using packaging as a Marketing tool and clean labelling being just some of the issues that packaging companies in the market are having to wrestle with.
We particularly recognise the importance of packaging in influencing consumers’ choice of product. We know that 95% of our every day decisions are fast, automatic, spontaneous and sub-conscious, and so, in a world full of alternative choices, a product and its packaging needs to quickly connect and stand out from the competitive crowd. We have therefore developed a pack testing solution for our packaging clients that uses state-of-the-art methodology and is enhanced by behavioural science and technology. PackTest Express is an agile packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.
Here’s a snapshot of the recent ad-hoc and continuous research we have undertaken for packaging clients:
Supermarket Iceland announced last week that it plans to remove plastic packaging from its own label products by 2023. We were very interested in what UK consumers thought about Iceland’s announcement and launched a Harris 24 survey to find out. ... Read More