Packaging, Waste & Sustainability

Harris Interactive has extensive experience in the packaging sector, working for some of the large global names in the sector.

We understand the major factors shaping the market today with sustainability, single use plastic, using packaging as a Marketing tool and clean labelling being just some of the issues that packaging companies in the market are having to wrestle with.

We particularly recognise the importance of packaging in influencing consumers’ choice of product. We know that 95% of our every day decisions are fast, automatic, spontaneous and sub-conscious, and so, in a world full of alternative choices, a product and its packaging needs to quickly connect and stand out from the competitive crowd. We have therefore developed a pack testing solution for our packaging clients that uses state-of-the-art methodology and is enhanced by behavioural science and technology. PackTest Express is an agile packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.

Here’s a snapshot of the recent ad-hoc and continuous research we have undertaken for packaging clients:

  • Measuring global customer experience and customer loyalty
  • Understanding packaging experiences and perceptions of paper packaging for e-commerce orders.
  • Understanding and measuring the level of consumer acceptance towards aspects of spouted pouch packaging.
  • Understanding consumer attitudes to food package sustainability study in France, Germany, Italy, Russia, Spain and the UK.



Positive support amongst UK consumers for supermarket Iceland’s packaging announcement

Supermarket Iceland announced last week that it plans to remove plastic packaging from its own label products by 2023. We were very interested in what UK consumers thought about Iceland’s announcement and launched a Harris 24 survey to find out. ... Read More


  • Mark Brenton
    Head of Energy Research
    Before joining Harris Interactive Mark was Senior Research Manager at E.ON for 6 years, developing and managing a programme of research for the energy provider from continuous tracking to a wide variety of ad-hoc projects, primarily for the B2B division. His chief successes with the company included setting up a 1,500 + member SME community for the business which transformed the way research was done there and, working in conjunction with the insight team, successfully imbedding a new B2B segmentation to provide a deeper understanding of the customer base. Mark has always been client-side prior to joining Harris so can provide a real client perspective as well as his sector experience to all research projects.  Before joining E.ON he worked in financial services where he was responsible for setting up a customer research programme for a niche financial services brand.  Outside of work, Mark is very keen on sport of all types and has just taken up golf.