Energy & Utilities
Harris Interactive has been providing expertise in industry-led market research to major players in the Energy and Utilities markets for over 20 years. Our experience in consumer and B2B markets across multiple research methodologies enables us to provide insight and knowledge that guides business decisions to some of the world’s leading organisations and best known brands.
A key factor in our deep understanding of the energy market stems from the bi-annual Customer Power research we undertake with customers of almost all suppliers. Our Customer Power research is a detailed view of consumer perceptions of not only their energy provider, but also the sector as a whole.
Examples of the types of research challenges that we undertake include:
- Researching mass-market consumer projects as well as complex B2B audiences with small, finite populations
- Understanding the impact of regulation and legislation on both businesses and consumers
- Providing feedback on new product development and advising on optimum pricing points in the context of ‘real-life’ decision making
- Segmenting markets to understand how best to target future product and service offers that maximise value for both client and consumer
Latest Event
News and Blogs
Smart Meter Attitudes
With so many Smart meters still to install and widespread coverage in the news and other media recently of negative experiences amongst some households, Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed. ... Read More
Energy Switching Behaviour & Attitudes
Harris Interactive, in conjunction with Utility Week, recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.... Read More
Has Age UK & E.ON news affected charities as a whole?
The news around the E.ON and Age UK energy deal is the latest in a series of bad press for the charity industry... we wanted to see how this latest news has affected the public’s trust of charities... Read More
Latest Report
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Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.
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Harris Interactive and Utility Week recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.
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Summary Report
Who has the strongest relationships and why; the key priorities of energy customers; why billing is important in connecting with customers...
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Expert
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Mark Brenton
Head of Energy ResearchBefore joining Harris Interactive Mark was Senior Research Manager at E.ON for 6 years, developing and managing a programme of research for the energy provider from continuous tracking to a wide variety of ad-hoc projects, primarily for the B2B division. His chief successes with the company included setting up a 1,500 + member SME community for the business which transformed the way research was done there and, working in conjunction with the insight team, successfully imbedding a new B2B segmentation to provide a deeper understanding of the customer base. Mark has always been client-side prior to joining Harris so can provide a real client perspective as well as his sector experience to all research projects. Before joining E.ON he worked in financial services where he was responsible for setting up a customer research programme for a niche financial services brand. Outside of work, Mark is very keen on sport of all types and has just taken up golf.