Harris Interactive has have been providing expertise in industry-led market research to major players in the Energy and Utilities markets for over 20 years. Our experience in consumer and B2B markets across multiple research methodologies enables us to provide insight and knowledge that guides business decisions to some of the world’s leading organisations and best known brands.
A key factor in our deep understanding of the energy market stems from the bi-annual Hibrands ® survey we undertake with UK consumers. Hibrands® provides a detailed view of a consumer’s perception of not only their energy provider but all brands they are familiar with, allowing us to build up a picture of the future sustainability of all energy brands.
Here’s a snapshot of the recent research we have undertaken for utilities clients:
Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.
Harris Interactive and Utility Week recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.