Industries

Energy & Utilities

Harris Interactive has have been providing expertise in industry-led market research to major players in the Energy and Utilities markets for over 20 years. Our experience in consumer and B2B markets across multiple research methodologies enables us to provide insight and knowledge that guides business decisions to some of the world’s leading organisations and best known brands.

A key factor in our deep understanding of the energy market stems from the bi-annual Hibrands ® survey we undertake with UK consumers. Hibrands® provides a detailed view of a consumer’s perception of not only their energy provider but all brands they are familiar with, allowing us to build up a picture of the future sustainability of all energy brands.

Here’s a snapshot of the recent research we have undertaken for utilities clients:

  • Online discussion forums, focus groups and follow-up surveys to help co-create and shortlist potential new products and services including electric vehicle charging and battery storage
  • Online and CATI research with B2B customers to understand post contact satisfaction
  • Biannual F2F research with off grid customers to track brand and advertising awareness
  • Pre and post online surveys to measure impact of sponsorship activity by county / region
  • Regular public opinion surveys on switching, Smart meters, new technology and trust as part of our partnership with Utility Week
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Latest Report

  • Smart Meter Attitudesimage
    Smart Meter Attitudes

    Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.

  • Energy Switching Behaviour & Attitudesimage
    Energy Switching Behaviour & Attitudes

    Harris Interactive and Utility Week recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.

Expert

  • Mark Brenton
    Head of Energy Research
    Before joining Harris Interactive Mark was Senior Research Manager at E.ON for 6 years, developing and managing a programme of research for the energy provider from continuous tracking to a wide variety of ad-hoc projects, primarily for the B2B division. His chief successes with the company included setting up a 1,500 + member SME community for the business which transformed the way research was done there and, working in conjunction with the insight team, successfully imbedding a new B2B segmentation to provide a deeper understanding of the customer base. Mark has always been client-side prior to joining Harris so can provide a real client perspective as well as his sector experience to all research projects.  Before joining E.ON he worked in financial services where he was responsible for setting up a customer research programme for a niche financial services brand.  Outside of work, Mark is very keen on sport of all types and has just taken up golf.