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Our FMCG/CPG experience is varied and vast. We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans. Our clients range from the largest FMCG global organisations in the world to UK-focused enterprises. We work on a large array of projects giving each one the same care, attention and focus required – regardless of size or scope.
We work across varied sectors including Food and Drink, Branded and Own-Label Products, Personal Care, Household Produce, Small Domestic Appliances and Electrical Beauty. We are proud to be the exclusive primary research supplier to The Grocer. The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG.
From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.
Over half of those who purchase lunch-to-go during the week, prefer to buy sandwiches, compared to just over a quarter that prefer to have hot food.
A third of those who drink cider try new flavours often, and just under 1 in 10 almost always do, with 25-34s being most receptive to new flavours.
One in four Brits aren’t prepared to spend any longer than two minutes making their breakfast on a weekday
In the UK, noodles to go products are most likely to be perceived as cheap and cheerful (63%); particularly by women.
Nearly six in ten pet owners agree that pet food is as important to them as food for the family.
PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.
Head of Brand Development - Yeo Valley Family Farm
“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay