Our research solutions provide insight to major global automotive and tire manufacturers, component suppliers, oil companies, repair specialists, parts distributors, dealerships and more.

Our flexible approach supports an ever-changing industry, grappling with continuous economic, environmental and legislative challenges. And we enable our clients to keep on-top of rapid technological advances in whatever form that comes; whether it’s in engines and design, or in-car technology and telematics.

Utilising both traditional and innovative cutting edge technologies we have provided research solutions in the areas of:
  • Brand development and image positioning
  • Communications strategy and ad effectiveness
  • Customer satisfaction, loyalty and attraction
  • Product development
  • Pricing strategies
  • Customer drivers, attitudes and usage
  • Employee studies
  • Web Evaluations

Latest Automotive Blogs


Do UK Consumers have Trust in the auto industry?

When scandals break in the auto industry they are usually big news. GM’s ignition failure reportedly linked to 169 deaths was apparently known of for the best part of a decade. Toyota’s unexpected acceleration led to more than 10 million vehicle recalls in 2009.... Read More


Challenging road ahead for Old Trafford sponsors

In August 2012, Manchester UTD announced that General Motors will oust AON as their main shirt sponsor and GM’s Chevrolet brand will be seen on the shirts of UTD players from the 2014-2015 season.... Read More


Eastern promise but I still bought German

It’s no secret that Korean car manufacturers have taken huge strides in recent years to encourage us to buy their cars and they have been hugely successful in doing so. ... Read More

Latest Reports

  • Harris SmartLife 2016image

    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

  • UEFA Euro 2016 – Infographicimage

    Harris Interactive polled large samples of GB adults – immediately before and immediately after the UEFA Euro football tournament - using our Harris 24 service to [...]

Latest Video - Online Communities

  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities

Case Studies

Nissan Cube – Web Buzz

The third generation of the Nissan Cube was launched in Europe in January 2010, notably France, UK and Italy. The car was seen as being quite different and unique from other vehicles in its class. As such, a groundbreaking method was employed by Nissan of launching the vehicle.... Read More

Website Evaluation Study

Our client requested Harris Interactive to set-up and manage a benchmarking and user experience study for a select number of automotive manufacturer websites.... Read More


  • Harris Interactive were able to deliver an excellent report to a challenging deadline and I would have no hesitation in recommending them for future work.


  • Brand and Communicationsimage

    By combining our knowledge of consumer decision making with a deep awareness and appreciation of the automotive sector we understand the factors that influence choice in this marketplace.